What makes a good general guest post site
When evaluating a general guest post site, focus on signals that indicate the publisher maintains real editorial standards—not just a landing page with a link inserted.
Quality signals to verify:
- Topical coherence: The site covers clear, related topics. A general site that posts about tech, business, and lifestyle in a logical cluster signals a real editorial direction, not a random collection of posts.
- Real organic traffic: Check traffic estimates in SEO tools. Sites with meaningful organic traffic from search engines indicate Google considers the content valuable. Traffic below a few thousand monthly visits often signals a new or low-authority site.
- Recent publishing activity: Look at the site's most recent article dates. Sites that published within the past week or month show active maintenance. Dead sites with no posts from the past 6+ months rarely pass meaningful link equity.
- Editorial standards: Read a few existing articles. Quality signals include original insights, proper formatting, readable prose without obvious errors, and content that provides value beyond the link. Thin, AI-generated, or purely promotional content signals low editorial standards.
- Outbound-link hygiene: Check what other sites the publisher links to. Links to gambling, casino, adult, or other low-quality niches can associate your brand with spammy behavior and may trigger algorithmic penalties.
What to publish on general sites
General editors on these sites accept a range of topic angles and formats. Explainer articles that define concepts and answer common questions perform well — titles like "What Is X?" and "How Does X Work?" give readers clear value while naturally incorporating links. How-to guides are equally accepted, particularly when they address everyday practical problems. Comparison pieces that contrast two concepts or approaches work because they create logical places to reference your target URL as part of the explanation.
These sites also welcome educational content and practical guides that serve readers looking to understand a topic deeply. The key is choosing angles that align with what each site already covers — tech-focused sites handle technology explainers well, while business-oriented publications accept entrepreneurship, economics and marketing topics. All articles should provide genuine value to readers rather than serving purely as link vehicles.
Ideas you could pitch:
- What Is a VPN? Do You Really Need One?
- How to Speed Up Your Computer in 5 Simple Steps
- What Is the Difference Between Capitalism and Communism?
- Fundamental Rights vs. Fundamental Duties: What Citizens Should Know
- What Is Affiliate Marketing? A Beginner's Practical Guide
- How Does Cloud Storage Work and Which Providers Are Worth Using?
Anchor text and link placement for general
Your link sits in the body of your article, not in a sidebar or author bio. This matters because search engines evaluate links within editorial content differently than peripheral links. A body link passes authority because it appears within relevant context — the surrounding text supports the linked page's topic.
Choosing your target page
Pick a page on your site that genuinely benefits from authority. Product pages, service landing pages, and high-value informational content work best. The target page should match your article's topic. If your article covers "how to clear cookies," linking to your browser extension or support page makes sense. Random pages dilute the link's value.
Choosing your anchor text
Use natural, varied anchor that reads like normal writing. Avoid exact-match commercial anchors — "buy running shoes" repeated across posts triggers algorithmic scrutiny. Instead, use descriptive phrases: "the software we use," "this tool," "our partner at [brand]," "explained in this guide," "the service provider." For a general business, anchors like "our CRM solution," "the platform we recommend," or "a business analytics tool" work well.
The body placement gives the link editorial context. We verify daily that the link remains live, dofollow, and without noindex — one link per article keeps things clean.
Mistakes to avoid when buying general links
Buyers make several avoidable mistakes when purchasing general guest posts. Here is how to sidestep each one.
1. Prioritizing price over quality
You see a $15 post and grab it without checking the site's traffic or authority. That $15 becomes wasted when the site has 1,000 monthly visits and no SEO value. Always check the traffic estimate and Domain Rating before you buy.
2. Assuming every link is dofollow
Some sellers label links as dofollow but actually serve nofollow, sponsored, or ugc attributes. We re-check every link daily after publishing and send you a live URL so you can verify the attribute yourself in the HTML.
3. Buying on irrelevant sites
Your tech startup buys a link on a real estate blog because the price is low. The link passes no topical relevance, which dilutes your backlink profile. Choose sites whose content matches your target URL's topic.
4. Accepting sidebar, footer, or author-bio links
We never sell those. If another platform offers them, decline. Editorial body links inside the article carry significantly more SEO weight.
5. Ignoring post removal protection
The post disappears after three months. Your link is gone and you have no recourse. We offer free replacement if your post is removed within 12 months. Always confirm the replacement policy before payment.
How to compare the general sites on this page
When comparing sites, weigh four factors: Domain Rating (DR) from Ahrefs, monthly organic traffic estimate, price, and how recently the site published new content.
DR reflects the site's overall link authority. Higher DR usually means the link passes more ranking value, but it is not the only metric that matters.
Traffic shows how many visitors the site already gets from search. More traffic can mean more eyeballs on your link, though direct clicks are not guaranteed.
Price must be weighed against these metrics. A $70 post on abcyapi.net (DR 53, ~76,000 visits/mo) costs more but gives you a high-authority site with substantial traffic. A $15 post on newsrealtors.xyz (DR 31, ~25,350 visits/mo) is cheaper and sits in the middle range for both metrics. At $40, tiliasnews.com offers DR 40 with ~7,700 visits—moderate authority and traffic for the price.
Recency matters too. If a site has not published anything in months, it may be less active in search. Check the site yourself to see when it last posted content.
Practical tip: Mix a high-authority site with a budget option in the same order. Pair abcyapi.net ($70) with gpsiteslist.org ($20) or newsrealtors.xyz ($15) to diversify authority and spread spend across price points.